Coaches students to prepare a PR plan that identifies key strategies and tactics for a Husky Communications client. Examines how to utilize integrative PR planning for selecting channels and creating content that captures the attention of target audiences. Studies how to manage contact with the client, including presenting recommended PR steps. Analyzes how to measure PR effectiveness and its impact on stakeholder beliefs, attitudes, and behaviors. Intended to help students demonstrate their abilities as PR professionals who can meet the needs of real-world organizations in a global marketplace.