Introduces the ideas, skills, and principles that underlie the public relations craft. Designed both for career changers and those new to public relations. Studies the role and contributions of public relations practitioners in contemporary society, potential legal and ethical aspects of the practice of public relations, the communication process and how persuasion is used with various audiences, and how to develop a strategic communication plan to achieve measurable goals and objectives. Introduces students to specialized practice areas within public relations such as business and industry, government, nonprofits, and healthcare.