NPM 6130 — Marketing and Fundraising for Nonprofit Organizations
3 semester hoursGraduateLecture
Examines funding sources and strategies for development planning, including donor profiles, proposals, and case statements; foundation and corporate philanthropy; government grant and contract programs; special events; marketing and public relations functions; direct mail and membership campaigns; planned giving; major gifts; and capital campaigns. Fundraising and development are essential skills for managers because nonprofit organizations depend upon individual, government, and foundation resources to fulfill their mission.