Invites students to engage in a comprehensive business analytics project or research within a real-world context. Students formulate an applied research question and identify a relevant business problem; explore data, technology, and related business processes and strategies; conduct research and analysis by applying theories and techniques to real-world data; and present their findings, solutions, and recommendations, emphasizing their implications and impacts. The capstone project may encompass both solution-oriented and research-focused elements, offering a holistic approach to business analytics.