Presents an overview of management and administration of various athletic levels, fundamental management theories, and administration in athletic organizations. Covers how to develop communication and management skills emphasizing decision making while examining multiple aspects of sport and the organizations within it. These include but are not limited to intercollegiate athletics, recreation, communications, marketing, event and facility planning, and professional sports. Also explores different career opportunities available, the requirements for entrance into various employment areas, and the trends in the sports industry.