4 semester hoursGraduateLectureNUpath EINUpath EXNUpath SI
Examines how the news media business has traditionally been run, how it has adapted (or not) to the digital tsunami, and what approaches show promise in the face of constant change. Presents readings in media theory, a thorough review of journalism business models, case studies in both traditional and digital media businesses, and guest lecturers from across the industry. Focuses on how digital advertising and subscription businesses have evolved during the digital transformation, including examination of the economics and practices of large social media platforms, digital streamers, new subscription tools, and industry consolidation.