JRNL 5400 — Media and Advocacy in Theory and Practice
4 semester hoursGraduateLectureusually offered: falltypical days: MBostonTraditional
Examines time-tested and cutting-edge methods for shaping and presenting messages across multimedia platforms to effectively disseminate an organization’s message, change a public conversation, or shift public opinion. Examines case studies in mainstream media, public advocacy, and strategic communications to explore the motivations and methods of the organizations as well as the tools and techniques used. Examines the practice of digital advocacy by exploring and applying pertinent findings from politics, advertising, and behavioral science that are increasingly employed by professionals looking to “micro-target” voters, “convert” customers, or “nudge” the public. One major component of the course is hands-on workshops through which students are offered an opportunity to learn how to leverage the latest digital tools for communicating across social media and online platforms.
Offering history
| Term | Sections | Enrolled | Capacity | Full | Open seats/section |
|---|---|---|---|---|---|
| Fall 2023 | 1 | 16 | 30 | 53% | 14.0 |
| Fall 2024 | 1 | 22 | 30 | 73% | 8.0 |
| Fall 2025 | 1 | 28 | 30 | 93% | 2.0 |
Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.
Meeting times
Share of recent sections by weekday: M 100% · T 0% · W 0% · Th 0% · F 0%
Common patterns: M (100% of sections) — in patterns, R means Thursday
Professors
Fall
- Myojung Chung (58% of students) · reviews
- Maria Elena Villar (42% of students) · reviews
Percentages are each professor's average share of the season's enrolled students in recent terms.
Links
Official catalog (JRNL course descriptions) · Student reviews on RateMyHusky · All JRNL courses · Plan it at numap.app