Introduces the evolving marketing and sales needs and some of the fundamental building blocks that help companies grow. Covers the traditional distribution models and the physical sales forces used by the industry. Dedicates meaningful time understanding the contemporary disruptions to the traditional distribution and sale models brought on by the integration of data, machine learning, AI, and the trend toward digital customer acquisition and engagement. Explores how marketing and distribution leaders need to be (and already are) change agents in the industry and work collaboratively with underwriting, legal and compliance, actuarial, and IT and operations teams to deliver on customer expectations.