Examines the innovation and development of platform-based and data/AI-driven business models in the modern economy—for both large enterprises and entrepreneurial firms. Explores strategic principles and economic forces underlying network effects, multisided markets, governance, pricing, competition, and the integration of data and AI into operating models. Provides analytical frameworks to evaluate, design, and manage platform enterprises across industries. Offers students an opportunity to engage with cutting-edge issues in digital strategy, innovation, and societal impact while developing a durable toolkit of concepts and methods for platform analysis.