INNO 6410 — Product Management Capstone
1 semester hours Graduate Lecture
An experiential course integrating strategic product management principles with real-world application, guiding students through the development of a new product line for an existing brand. Emphasizes customer discovery, market research, and economic feasibility, balancing innovation with brand alignment. Introduces tools for financial modeling, ROI analysis, and prototyping as a means to explore the end-to-end process of product line development.
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