INAM 5410 — Persuasion and the Power of Storytelling
2 semester hoursGraduateLecture
Explores the basic theory of persuasive communication, including models of information processing, motivational appeals, message acceptance, fast and slow decision making, and rules of effective human interactions. Effective leaders across organizations possess the ability to engage, inspire, and challenge teams through authentic connection and clear communication. Compelling stories help to make sense of complexity, engage the audience emotionally, and call others to action. Offers students an opportunity to learn to frame the problem, consider audience motivations, utilize compelling and dramatic narrative construction, convey complex information orally and visually, and generate emotional appeal and action.