INAM 5240 — Make Your Mark: Trademark and Advertising Law in Creative Industries
4 semester hoursGraduateLectureNUpath SI
Introduces trademark, branding, and advertising and endorsement law through the lens of the music industry and other creative industries. Approaches these areas of law through a combination of materials that may include statutory and case law, administrative agency guidance, pending legal disputes and current events, problems and hypotheticals, sample transactional documents, and student presentations. Covers trademark use, distinctiveness, and protectability; trademark infringement and dilution; false advertising law; FTC regulations on advertising and endorsement; and right of publicity law. Explores how law and industry norms shape practices and outcomes with the goal of preparing students entering creative industries to form strategies and make decisions related to these areas of law as they arise.