ENTR 6431 — Managing Ecosystems and Stakeholders for Startups
2 semester hoursGraduateLecture
Presents a comprehensive framework for understanding and managing the intricate relationships that entrepreneurs have with their external environments. Explores how startups can effectively shape ecosystems, create value through partnerships, and align the interests of various stakeholders. Examines key topics such as stakeholder theory, ecosystem mapping, and digital transformation. Employs case studies, readings, simulations, and exercises to offer students an opportunity to identify ecosystem dynamics, map stakeholder landscapes, and implement strategies for fostering collaboration, innovation, and resilience. Also addresses the challenges of managing stakeholder expectations in the face of rapid technological change and evolving consumer preferences.