Introduces and integrates the project management life cycle into the development of technology-based media products. Beginning with project initiation, explores the principles and tools needed to successfully plan and manage a creative, technology-driven project. Major topics include assembling a team; strategic leadership decisions (roles, balancing technical and creative goals, cross-functional collaboration); tracking assets; project communication and documentation; deadlines and client expectations; and balancing continuous improvement and rapid prototyping against the need to manage the scope of work.