Introduces digital video production in Adobe Creative Suite to produce compelling, responsible digital media content that resonates across diverse audiences. Projects emphasize the conceptualization, design, and creation of digital videos. Delves into animation, focusing on After Effects keyframing, enabling students to add depth and dynamism to their narratives. Offers students an opportunity to master the integrated workflow across various Adobe applications, ensuring efficient project development and cross-platform compatibility. Assesses the effectiveness of digital video in communication.