DGM 6550 — Search Engine Optimization: Strategy and Implementation
4 semester hoursGraduateLecture
Connects the search engine optimization (SEO) process to marketing and social media strategy by introducing students to the concepts behind consumer search behavior, search engine algorithms, and SEO analysis using tools such as Google Analytics. A website’s frequency ranking in a content search critically impacts its visibility and, ultimately, viability. Seeks to provide foundational guidance on topics such as organic search tactics, website optimization, and keyword research and selection.