COMM 5510 — Technology and Strategic Communication
4 semester hoursGraduateLecture
Provides a current, integrated, and strategic approach to digital media practice and scholarship applied to strategic communication. Examines research literature on social media, search engine optimization, extended reality, and artificial intelligence and applies concepts studied to a real-world project or campaign. Students critique how digital technologies have been used strategically and develop their own goal-based strategy, content, format, and evaluation plan. Discusses ethical implications and impacts on diverse audiences.