COMM 2700 — Sports Promotion in the 21st Century
4 semester hoursUndergraduateLectureusually offered: fall, springtypical days: W/FBostonTraditional
Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. Drawing on examples from domestic and international sports promotional campaigns and academic literature, explores the promotion of sports at the professional, collegiate, and special event level. Focuses on the role marketing plays in attracting fans and sponsors and communicating effectively with the public. Emphasizes quantitative and qualitative approaches to research as part of a comprehensive approach to the development of an on-campus sports promotional campaign. Covers brand marketing and positioning, sports marketing research, event sponsorship and promotion, social media, public relations and community outreach, and controversial issues in sports.
Offering history
| Term | Sections | Enrolled | Capacity | Full | Open seats/section |
|---|---|---|---|---|---|
| Fall 2023 | 1 | 21 | 23 | 91% | 2.0 |
| Spring 2024 | 1 | 30 | 30 | 100% | 0.0 |
| Fall 2024 | 1 | 29 | 30 | 97% | 1.0 |
| Spring 2025 | 1 | 29 | 30 | 97% | 1.0 |
| Fall 2025 | 1 | 30 | 30 | 100% | 0.0 |
| Spring 2026 | 1 | 23 | 30 | 77% | 7.0 |
Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.
Meeting times
Share of recent sections by weekday: M 0% · T 27% · W 73% · Th 0% · F 100%
Common patterns: WF (73% of sections), TF (27% of sections) — in patterns, R means Thursday
Professors
Fall
- Stephen Warren (100% of students) · reviews
Spring
- Stephen Warren (100% of students) · reviews
Percentages are each professor's average share of the season's enrolled students in recent terms.
Links
Official catalog (COMM course descriptions) · Student reviews on RateMyHusky · All COMM courses · Plan it at numap.app