Presents an in-depth exploration of experimental design in the context of social network analysis and a guide to the craft of research. Explores the knowledge and skills necessary to design and implement experiments that investigate social phenomena through the lens of network structures and dynamics. Every study is the result of a myriad of choices: What are the compelling questions and what data are needed to answer them? What exactly should you measure and how do you collect that data? What are the best ways to analyze these data? Considers digital trace, survey, qualitative data, and ethical considerations for each choice. Offers students an opportunity to develop a solid foundation in both social network analysis principles and experimental research methodologies.