CMN 6830 — Online Consumer Behaviors

3 semester hoursGraduateLecture

Explores important concepts about consumer behaviors in online environments, including the social media environment and the electronic commerce environment. Covers consumer engagement with social media, electronic word of mouth, branding and advertising issues in social media, methodological perspectives on social media, consumers’ social media usage and online shopping behaviors, organizational use of social media marketing, and ethical issues in the social media and e-commerce environments.

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