CMN 6810 — Social Media Channels and Online Communities
3 semester hoursGraduateLecture
Emphasizes the role of social media in supporting organizational goals. Focuses on strategy identification; community management and influencers; competitive analysis; social listening; and crisis, organizational training, and governance considerations. Studies the importance of establishing goals and objectives to guide subsequent social media development and implementation. Students develop a strategic measurement plan to gain an appreciation for social media governance issues.