CMN 6075 — Digital Marketing Analytics
3 semester hours Graduate Lecture
Examines the measurement tools and analytics required to assess the effectiveness of customer acquisition and brand awareness campaigns and tactics. Focuses on the interpretation of marketing data sets and their use in performance dashboards. The ability to assess the impact of marketing communication tactics is a critical skill set. Experience with basic statistical tools is strongly recommended.
Prerequisites
Links Official catalog (CMN course descriptions) · All CMN courses · Plan it at numap.app
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