CMN 3410 — Digital Communication Strategy
3 semester hoursUndergraduateLectureusually offered: fall, springtypical days: MBostonOnlineOnlineTraditional
Introduces students to a communication-planning methodology that supports an organization’s short- and long-term goals. Defining digital communication objectives, audiences, tactics, channels, and success indicators are all critical components of an effective strategy. Emphasizes content marketing and inbound marketing tactics and how they fit the voice of the customer and the voice of the organization.
Offering history
| Term | Sections | Enrolled | Capacity | Full | Open seats/section |
|---|---|---|---|---|---|
| Fall 2025 | 2 | 27 | 60 | 45% | 16.5 |
| Spring 2026 | 1 | 11 | 30 | 37% | 19.0 |
Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.
Meeting times
Share of recent sections by weekday: M 50% · T 0% · W 0% · Th 0% · F 0%
Common patterns: async (50% of sections), M (50% of sections) — in patterns, R means Thursday
Professors
Fall
- Marcus Gilles (70% of students)
- Chantel McGee (30% of students)
Spring
- Chantel McGee (100% of students)
Percentages are each professor's average share of the season's enrolled students in recent terms.
Links
Official catalog (CMN course descriptions) · All CMN courses · Plan it at numap.app