Introduces core product management principles with a primary focus on technology products in consumer (B2C) and enterprise (B2B) companies. Studies core concepts and frameworks that offer participants an opportunity to readily apply structures to a variety of product development problems. Frameworks include business and product strategy building, prioritization and operational planning, execution and reporting, go-to-market, and sales and customer success. Uses case studies of some of the most widely used products in the world at large tech companies and emerging products from the startup world where product-market fit is yet to be achieved. Covers current trends in AI-assisted product development.