ARTG 3460 — Identity and Brand Design

4 semester hoursUndergraduateLectureusually offered: fall, springtypical days: ThBostonTraditional

Addresses the origins, significance, and consequence of identity and branding expressions, in diverse media, in terms of personal, cultural, and commercial values. Using design research and studio methods, a series of exercises explores expressions of individual and collective identity. Offers students an opportunity to work in teams to develop branding projects in a process designed to increase their capacity to create effective brand expressions and analyze semiotic significance and cultural and economic value. Critique of work and presentation of concepts of identity and brand seek to sharpen students’ skills and challenge their ideas about brand. External critique seeks to create valuable tests of bias and assumptions, while principles of managing attention and trust seek to build the ability to function as a brand steward in actual practice.

Prerequisites

Offering history

TermSectionsEnrolledCapacityFullOpen seats/section
Fall 202323232100%0.0
Spring 20243424888%2.0
Fall 202422928104%0.0
Spring 20253464896%0.7
Fall 202523332103%0.0
Spring 20262313297%0.5

Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.

Meeting times

Share of recent sections by weekday: M 8% · T 7% · W 8% · Th 63% · F 15%

Common patterns: R (63% of sections), F (15% of sections), M (8% of sections), W (8% of sections), T (7% of sections) — in patterns, R means Thursday

Professors

Fall

Spring

Percentages are each professor's average share of the season's enrolled students in recent terms.

Links

Official catalog (ARTG course descriptions) · Student reviews on RateMyHusky · All ARTG courses · Plan it at numap.app