Covers analytical leadership principles for the structure and dynamics of organizations. Explores the process of leading an analytics project to drive effective change in business operations and guide decision making. Discusses topics such as the creation of an analysis-driven culture, data integration, investment/budgets and technology, and how to achieve stakeholder alignment and collaboration from a leadership perspective. Applies the analytics project life cycle as an effective tool to plan, implement, and evaluate the results of analytics projects. Investigates the philosophy that analytics leaders need to preserve a "healthy distance" from the data to be able to keep the broader picture and business question in mind, as well as the idea that data cannot explain everything and is just one element in decision making.