Offers an overview of analytics concepts and practices across a diverse range of industries and organizational contexts. Provides a hands-on introduction to statistics, data management, and the R scripting language. Technical projects based on introductory statistics and the R language offer students an opportunity to understand and apply the theories, practices, and application of analytics to real-world problems. An initial exploration of data sets illustrates how fundamental data analysis can impact decision making at both the strategic and operational level. Students research case studies to examine careers and professional opportunities in both for-profit and nonprofit industry segments.