SMT 6020 — Managing the Customer Experience
3 semester hours Graduate Lecture
Offers students a framework for managing the customer experience in the digital era. Examines ways to influence every stage of the customer-decision journey, from lead generation to building long-term customer relationships. Engages students in the application of best practices in sales and service management in both the business-to-consumer (B2C) and business-to-business (B2B) sectors. Emphasizes ethical standards and trust in the customer engagement process.
Links Official catalog (SMT course descriptions) · All SMT courses · Plan it at numap.app
More {
"retired": true,
"retiredSince": "2026-09-03"
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