Offers students an opportunity to develop business acumen by examining how a business achieves its goals, studying how to assess the critical interdependencies across functions and divisions, and analyzing how financial and strategic decisions impact value creation. Emphasizes the short- and long-term trade-offs of business decisions; the role of marketing, sales, and customer service; and the tools to analyze and synthesize market and competitive data. Focuses on the assessment of key performance indicators that are most useful to appreciate the value of each customer to the organization.