PREL 2325 — Influencing the Influencers
4 semester hoursUndergraduateLectureNUpath EINUpath WIusually offered: springtypical days: T/FBostonTraditional
Examines the evolving world of social media influencers and their impact on the practice of public relations. Explores how traditional media theories that shape public relations also apply when working with influencers; considers the pros and cons of working with influencers; and examines methods for assessing influencer audiences to determine how to use social media as part of communications programs. Studies how to engage directly with influencers of behalf of clients as well as examine the incentive structures that underpin influencer-client relationships.
Offering history
| Term | Sections | Enrolled | Capacity | Full | Open seats/section |
|---|---|---|---|---|---|
| Spring 2026 | 1 | 24 | 30 | 80% | 6.0 |
Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.
Meeting times
Share of recent sections by weekday: M 0% · T 100% · W 0% · Th 0% · F 100%
Common patterns: TF (100% of sections) — in patterns, R means Thursday
Professors
Spring
- Gerard Lafond (100% of students)
Percentages are each professor's average share of the season's enrolled students in recent terms.
Links
Official catalog (PREL course descriptions) · All PREL courses · Plan it at numap.app