PBR 6745 — Managing and Communicating Corporate Social Responsibility Programs
2 semester hoursGraduateLecture
Introduces the history and development of corporate social responsibility within the U.S. and global context. Explores the theoretical and ethical foundations of corporate social responsibility programs. Offers students an opportunity to apply techniques in program development, evaluation, and management to corporate social responsibility. Emphasizes the connection between public relations and corporate social responsibility programs. Examines quantitative and qualitative approaches deployed by corporations first to understand communities and their needs, then to design responsive programs. Engages in active critique of corporate community relations and social responsibility initiatives.