Focuses on the critical skill of using a popular customer relationship management tool, HubSpot, to manage marketing communications. Proficiency with marketing technology tools is required for many marketing communications positions. Introduces key digital communications tools including content development, social media, public relations, CRM, and email marketing. Offers students an opportunity to earn valuable HubSpot certificates that validate their experience to potential employers. The foundational knowledge from this lab course is transferable to other CRM programs.