PBR 6735 — Content Marketing: Becoming a Trusted Resource
3 semester hoursGraduateLecture
Introduces marketing communication tools designed to achieve thought leadership through content that keeps drawing key stakeholders back to the organization. In today’s world of instant information access, communicators compete to position their organization as a thought leader that provides valuable ongoing information to target audiences. Offers students an opportunity to develop such a thought leadership proposal for an actual organization and to present their ideas for how to launch and operate the tool on an ongoing basis.