Provides students with hands-on experience in developing a promotional campaign in support of an organization’s needs, such as a fundraising drive, a new product or service launch, or a customer appreciation event. Exposes students to a variety of public relations, marketing, and advertising tactics, while also keeping a client's budget, timeline, and available staff in mind. Studies PR tools such as news releases, public service announcements, email blasts, digital ads, social media posts, posters, swag, and word-of-mouth promotion. Working in groups, students develop and present the key elements of a promotional campaign.