Serves as the capstone in the series of PR classes where students work with a real-world Husky Communications client to meet that client's PR objectives. Focuses on developing the content recommended in the strategic PR plan previously presented to the client. Studies basic PR writing, design, and event planning skills required in the modern PR profession. Depending on the tactics identified in the strategic plan, students develop content pieces such as publicity photos, press releases, social media and blog posts, webpages, online videos, infographics, and flyers. Also identifies evaluation methods to measure content effectiveness.