PBR 6140 — Advanced Public Relations Content Development
3 semester hoursGraduateLecture
Constitutes an advanced course that offers students an opportunity to broaden and deepen their knowledge of different types of public relations content. Focuses on the characteristics of different PR products and how to use them to reach key audiences and prompt desired reactions. Offers students an opportunity to create such public relations products as an email promotion, an online news center, a blog, and event marketing materials.