PBR 6135 — Public Relations Strategy and Planning

3 semester hoursGraduateLecture

Examines the role and responsibilities of public relations professionals in promoting brand identity and organizational reputation as a key element in an organization’s business strategy. Explores the skills and knowledge required for ensuring that strategic messages resonate with target audiences, both domestic and global. Offers students an opportunity to develop a strategic public relations strategy as a signature assignment.

Links

Official catalog (PBR course descriptions) · All PBR courses · Plan it at numap.app

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 "retiredSince": "2026-09-03"
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