PBR 6130 — Public Relations Content Development

3 semester hoursGraduateLecture

Focuses on how to conceptualize and generate communications content in support of brand awareness and key organizational objectives. Offers students an opportunity to understand when and how to use different content approaches as part of communications outreach. Also offers them a chance to create common public relations products such as online display ads, media pitches, social media calendars and posts, and webpages and online videos.

Links

Official catalog (PBR course descriptions) · All PBR courses · Plan it at numap.app

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 "retired": true,
 "retiredSince": "2026-09-03"
}