Covers how music and artist fandom generate revenue across four major vertical sectors in the music industry: recorded, publishing, live, and direct-to-fan. Uses a slate of industry-standard data platforms and tools to create budgets, project revenue, and calculate royalty earnings in situational contexts. Examines how copyrights, name/image/likeness rights, performances, and audience relationships convert into commercial value. Analyzes major revenue streams, royalty systems, licensing mechanics, merchandise and touring economics, and common cost structures. Details how deal terms, advances, recoupment, and revenue splits determine earnings outcomes across stakeholders. Explores how business models evolve across the artist life cycle, from early do-it-yourself experimentation to revenue optimization and catalog monetization for more established careers.