4 semester hoursUndergraduateLectureNUpath ADNUpath SINUpath WI
Considers what ethnography might teach us about creative industries, what it contributes to marketplace research and decision making, and how it informs creative practice. Ethnography uses participant/observation and other methods of collecting qualitative data to research specific social groups and their cultures. Asks for what purposes ethnographic methods are best suited and how ethnography might contribute to cross-cultural understanding, arts leadership, and creative practice. Covers what unique methodological issues ethnographic research in the arts might pose. Offers students an opportunity to develop and practice their own research skills, designing and conducting self-defined ethnographic research.