EEBA 6407 — Brand Development and Advertising Application
2 semester hoursGraduateLectureusually offered: fallOnlineOnline
Explores the landscape of brand building amid ever-evolving marketing communication platforms. Utilizes inquiry-based research practices and experiential study culminating in a project to delve into the art of brand development and advertising. Offers students an opportunity to apply key concepts such as positioning, targeting, creativity, media mix, and integrated brand promotion strategies. Emphasizes responding to the challenges and opportunities presented by modern marketing trends.
Offering history
| Term | Sections | Enrolled | Capacity | Full | Open seats/section |
|---|---|---|---|---|---|
| Summer A 2024 | 1 | 39 | 100 | 39% | 61.0 |
| Fall 2024 | 1 | 26 | 100 | 26% | 74.0 |
| Summer A 2025 | 1 | 32 | 100 | 32% | 68.0 |
| Fall 2025 | 1 | 33 | 200 | 17% | 167.0 |
| Spring 2026 | 1 | 24 | 150 | 16% | 126.0 |
Snapshots from scheduled scrapes — not live seat availability. "Full" can exceed 100% when sections over-enroll.
Meeting times
Share of recent sections by weekday: M 0% · T 0% · W 0% · Th 0% · F 0%
Common patterns: async (100% of sections) — in patterns, R means Thursday
Professors
Fall
- Chad O'Connor (100% of students) · reviews
Spring
- Chad O'Connor (100% of students) · reviews
Summer A
- Chad O'Connor (100% of students) · reviews
Percentages are each professor's average share of the season's enrolled students in recent terms.
Links
Official catalog (EEBA course descriptions) · Student reviews on RateMyHusky · All EEBA courses · Plan it at numap.app